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Sexuality in music videos has become more widespread since the 1980s. Because of its commercial function, music videos must attract the audience's attention and convey a message quickly. The sexual attraction provides a means of both drawing attention and conveying a message quickly. According to social learning theory, in order for a mediated model to have a legitimate chance at gaining the attention of a potential attendee, that model and its media-form must be salient, striking, conspicuous, and/or prominent.〔 A survey found that 72.2% of black, 68.0% of white, and 69.2% of Hispanic youths agree with the suggestion that rap music videos contain 'too many' references to sex.〔Cohen, Cathy J. (''Democracy Remixed'' ). Oxford; New York, N.Y.: Oxford University Press, 2010, p. 71, ISBN 978-0-19-537800-9.〕〔Reuters. ("Young U.S. blacks believe in politics: study" ), February 01, 2007.〕 == History == The nature of sexual activity in music videos has evolved over time in more or less the same way as cable and network television.〔Tom Reichert, Jacqueline Lambiase. ''Sex in consumer culture: the erotic content of media and marketing'', Routledge, 2006, p. 32-33〕 A sample of sixty-two videos from 1984 showed, that 60% included "some portrayal of sexual feelings or impulses".〔Patrick E. Jamieson, Daniel Romer. ''The Changing Portrayal of Adolescents in the Media Since 1950'', Oxford University Press US, 2008, p. 323〕 The most sex-appealing videos of that year included "Legs" by ZZ Top and "Physical" by Olivia Newton-John.〔 In 1990, suggestive sexual activity such as pelvic thrusts, long lip licking or stroking, was present in 89% of MTV videos.〔Sommers-Flanagan & Davis, 1993〕 The 1996 research showed, that the hip-hop and R&B were greatest in the sexual variables.〔(An Examination Of Sexual Content In Music Videos ) Jacob S. Turner〕 In further analysis, videos that mixed hip-hop and R&B displayed sexual content the most frequently, followed by hip-hop itself and R&B itself. Country videos depicted sexual content the least often of the seven genre categories picked, followed by rock videos.〔 However, country musicians such as Shania Twain and Faith Hill garnered substantial crossover success in pop after sexualizing their images ("You Win My Love" and "This Kiss" respectively).〔Reichert, Lambiase, p. 42〕 The diverse content may occur within the one video, for example in Faith Hill's "The Way You Love Me", where she portrayed a waitress, a dominatrix and a nurse. The 1997 study documented frequent instances of simulated intercourse, oral sex, masturbation and sexual dancing in hip-hop videos.〔Hall, Ann C.; Mardia J. Bishop. (''Pop-Porn: Pornography in American Culture'' ). Westport, Conn.: Praeger, 2007, p. 8, ISBN 978-0-275-99920-9.〕 Snoop Dogg and Hustlaz had the top selling adult videos in 2001 and 2003 respectively, as well as 50 Cent, Lil' Jon and Ice-T.〔Amber, "Dirty Dancing"〕 As the hip-hop culture emphasizes the heterosexuality, the lesbians have been generally co-opted into the male fantasy of a ménage à trois on the order of Ludacris's "Splash Waterfalls", where female sexual arousal and coupling is arbitrated electronically by a virile male presence (particularly, Ludacris on computer screen). BET's former late-night program "BET Uncut" often featured explicit music videos that ordinarily would not have been shown during the day, and many contain partial nudity. "Before, artists were mostly making sexually oriented material for the underground market — providing them to strip clubs, or selling them as part of videos or DVDs. Now, they're bringing them directly to television, through either "BET Uncut'' and Playboy TV. And more outlets are growing for those who want to see more — or less — than a bikini".〔Associated Press (Apr 15, 2004). ("BET provides more 'exposure' for music videos" ). ''MSNBC.com.'' Retrieved on February 11, 2006.〕 Nelly's video "Tip Drill" became controversial by featuring women of various shades in thong bikinis or just thongs and topless.〔("Female students spurn Nelly over explicit rap video" ), ''The Houston Chronicle'' (April 25, 2011), accessed October 04, 2011.〕 In addition to slapping of each other's butts or having them slapped by men as they gyrate close to men's faces, the women are simulating oral, vaginal and anal sex both with men and one another. The Rammstein video for ''Pussy'' contains unsimulated acts of sex. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Sexuality in music videos」の詳細全文を読む スポンサード リンク
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